Food & drink
Winnie's Bakery
The challenge
Winnie's needed a stronger presence on social, and they wanted people to know about the parlour. Not many did, including their own locals.
Our approach
We built a six-part content plan around what Winnie's does best: the fresh bakes, the parlour and the regulars who are in every week. Print design for the parlour is under way, to reach the people who walk past it, and a loyalty scheme is next, built on the customers who already come back.
The impact
The content plan is running, the parlour print is in design and the loyalty scheme is launching. We will put the numbers here once the work has had time to produce them.
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